Levis X Liberty Denim Collaboration
A marriage of iconic fits and fabrics launches in Spring 2013.
London’s favourite department store has joined forces with Levi’s to create one of the most exciting women’s collaborations yet. Touted as “A marriage of iconic fits and fabrics” the collection will launch in Spring 2013.
If you didn’t already know, Levi’s and Liberty are both powerhouses with a strong heritage. Levi’s is steeped in classic American style with uncompromised craftsmanship at the very core of the brand. Levi’s jeans is the epitome of cool and their iconic cuts are renowned worldwide. Liberty London is a celebrated British department store that has been delivering the very best of creative talent to its customers for generations. The store is famed for their exclusive Liberty prints, which are created in the Liberty Design Studio and draw inspiration from flora, fauna and exotic, oriental designs.
This collaboration has brought the two brands together for the first time. New Liberty prints have been designed exclusively for this collection whilst Levi’s have taken inspiration from their archives to reflect the trends of today in their silhouettes. Two exclusive prints have been produced for the Levis X Liberty London Collection. The Carlin print, named after Levi’s designer Jenny Carlin is a design of painterly garden flowers inspired by a Liberty archive print from the 1970’s, redrawn in watercolour pencils and repeated to create a colourful, flowing floral. A 1940’s painting from the Liberty archive inspired the second print, which is called Kerr Bandana and is both floral and pointillist. The print was redesigned without a border and the elements were then used to burn the pattern onto the denim. An innovative laser technique is then used to apply the design to the garment.
“It’s been such an inspiring creative process to share our American heritage and perspective with this quintessential British brand to create a collection that is feminine and whimsical with a modern edge,” said Levi’s® brand Senior Designer, Jenny Carlin.
The collection features 15 pieces including a jean short, trucker jacket, boyfriend skinny jean, a bustier and a small collection of accessories priced £75 – £210 and will be available exclusively at Liberty London in April and will then be sold in selected Levi retail stores worldwide and online at www.liberty.co.uk and www.levi.com from early May.
