Netflix viewers are ‘shocked’ and ‘disgusted’ by the findings of the new Seaspiracy documentary. First revealing the heavy impact of pollution in our oceans, the documentary goes on to expose the harsh reality of overfishing on marine-life. There has been a huge reaction on social media to the fishing industry and the slaughter of thousands of sea life such as dolphins, whales and sharks, with people looking for ways to support conservation programs and stop these cruel practices.
One brand in particular that is relieved to see the release of the documentary is eco jewellery brand Salvari. Their whole concept is based on raising the awareness of environmental issues affecting the natural world, through meaningful, symbolic jewellery. For example, one of their best sellers is a shark fin pendant, representative of the 100 million sharks killed each year for their fins and as bycatch in the tuna fishing industry.
Equally, Bluefin Tuna are giants of the open ocean. Once plentiful, their numbers have now been reduced by almost 97% from historical highs and are now classified as critically endangered. The Bluefin Pendant honours their beauty and recognises their right to life.
Salvari believe people should, and want, to know facts about the world around them in order to call for change. This thinking informs the design process and is worked into each unique piece Salvari creates.
In order to make an impactful change, Salvari have partnered with a range of conservation programs who they are proud to support through donating a percentage of their profits.
At present, they are affiliated with Blue Marine Foundation, Oceanic Global, OneTreePlanted and SavingTheSurvivors. They are using their 3D design and manufacturing skills to produce tools that can create major benefits to big-game wildlife in the field. They are currently working with SavingTheSurvivors organisation to produce a suturing tool to help with operations on Rhino and Elephant that have fallen victim to, yet survived, poaching incidents. The tool has already been trialled on a number of Rhino in the wild and Salvari are working with veterinary surgeons to develop the tool further.
Salvari’s conscience for the environment and protecting the planet extends into their production processes. Using only ethical metals, each piece is individually crafted with recycled materials and brought to life by a British casting company. They are really showing how the jewellery industry is moving towards a more ethical future that gives wearers a story to share.
