The “office siren” trend—minimalist style with a dash of late ‘90s and early 2000s sex appeal — continues to spread on TikTok among Gen Z. While bold, this aesthetic has sparked HR concerns and fueled a culture of overspending. According to recent findings, 42% of Gen Z sacrifice essentials to keep up with fashion trends, with 47% feeling pressured to fit in.
Here, Avery Morgan, productivity expert and Chief Communications Officer at EduBirdie shares her four tips to stand out at work without breaking the bank:
1. Dress for success, not for restriction
Gen Z is full of contradictions. On one hand, they’re inspired by content creators, not the typical nine-to-five workers — which is how the “office siren” look came to life. But on the other hand, comfort is key for them. Boosting productivity and confidence is all about balancing style and flexibility. So, swap out those stiff 90s throwbacks for polished yet comfortable pieces that let you move and stay focused. Comfort should enhance your workday, not distract from it.
2. Look unique without going broke
You don’t have to splurge on every trend to stand out — a few well-chosen accessories can make all the difference. Opt for edgy earrings, or a sleek watch band to add a personal touch to your look. Want to channel some 90s vibes? Try a minimalist choker or retro hairpin, to elevate your style. These small details can boost your confidence and help you feel more empowered at work, without draining your budget.
3. Build a work brand that goes beyond looks
Instead of defining yourself through your wardrobe, create a “signature skill” at work that makes people look to you for expertise. Identify a specific area: could be organization, creative brainstorming, or tech support. And find small ways to show you’re the best in that area. For one, if you’re a great note-taker, volunteer to summarize meetings and share clear action points. Or if you’re always coming up with fresh ideas, make it a point to share one in every team meeting. Over time, you’ll become known as the “go-to” person for that skill, and it’ll build a stronger impression than any new outfit ever could.
4. Bring an attitude that gets you noticed
Use your soft skills and sparkling personality to make a lasting impression. Think about how you want to be known — as the person always sharing top memes to lighten the mood, or the one who brings positive energy, leaving little notes or small, thoughtful gifts at colleagues’ desks. You could even start a unique tradition like a “Friday Wins” board, where everyone shares their biggest win of the week, no matter how small. Be the one who brings the team together, creating an environment that’s both enjoyable and productive, while elevating your personal brand.
