20 years after opening its first boutique on London’s iconic Regent Street, L’OCCITANE returns to launch it’s first UK flagship store.
The highly anticipated 6,450 sq.ft space at 74-76 Regent Street, is L’OCCITANE’s largest store in the world, and the brand threw it’s doors open to the public Friday 22nd December.
Featuring exclusive services, design and personalisation elements as well as a Pierre Hermé café with views over Regent Street, this store plays on all five senses and offers a unique experience.
Also referred to as the ‘Mile of Style’, Regent Street is one of the UK’s most popular shopping destinations receiving 7.5 millon tourists a year. The new L’OCCITANE store is housed in the beautifully curved, Grade II listed building famously designed by architect John Nash.
Customers are invited to go on a multi-sensory journey though the store to experience the beautiful textures, fragrances and sounds of Provence.
Upon walking in to the store, shoppers are greeted by copper pillars displaying key botanical ingredients, welcome to the Scented Garden. Here you can fully immerse yourself in a world of fine fragrance exploring each of the scents created to mirror the beauty of the ingredients from Provence.