This Viral TikTok Filter has Everyone Second-Guessing Their Hair Colour – But is it Really Worth the Hype?
A viral hair colour filter, that has wracked up millions of views in the last week alone, has been testing TikTokers’ ‘hair colour blindness’, inspiring many social media users to change up their hair colour for the new season.
Nicole Petty, hair expert at Milk + Blush, reveals why you should think twice before taking inspiration from filters and gives her top tips on undergoing a big colour change this autumn.
“A trending hair colour filter has gone viral on TikTok, with social media users taking to the platform to test their ‘hair colour blindness’ and determine whether they should take the plunge into a more ‘flattering’ hair colour.
“While these filters are a fun way to play around with different looks, they can be pretty limiting and might give you unrealistic expectations, especially when it comes to big hair changes.
“Most trending filters feature warm-toned shades, such as rich coppers, golden blondes and deep chestnut browns. Although these colours are striking and look fabulous in photos, they won’t suit every skin tone. Those with cool or neutral skin tones will inevitably look washed out or sallow against the vivid warm shades we’re seeing across these filters.
“Enhanced hair colours are also often made to appear glossier, more vibrant and perfectly blended, tricking people into believing their hair could look similarly. In reality, achieving this kind of look depends on many factors, namely your hair’s natural colour, condition and texture.
“Don’t forget that what looks seamless on TikTok might require multiple salon sessions and maintenance to recreate, and the results may not be as flawless as they appear through a filter.
“Always keep in mind that your natural base colour will influence the final result. Any existing dye you may have in your hair can also alter the intended outcome however, a skilled hair professional will be able to work around this.
“Additionally, you need to consider the upkeep of your new hair colour before committing to a full restyle. Vibrant reds, for example, can fade quickly, requiring frequent salon visits or at-home touch-ups to maintain the look, while going lighter will require bleaching, which is damaging to locks. Be prepared for the added aftercare such as switching to sulphate-free shampoos, increasing protein treatments and nourishing hair masks to condition dry lengths.
“If you’re considering a big colour change, consult a trusted hair stylist about the right colour for your complexion as well as the level of maintenance involved. For those who want a low-maintenance transformation, subtle balayage or natural highlights or lowlights might be a better fit than a full colour overhaul.”