The Biggest Celebrity Beauty Icons of 2024
Since the early days of Hollywood, many of us have looked to A-List starlets for beauty inspiration. Here, cosmetic surgery and aesthetics provider CosmeSurge has revealed 2024’s biggest celebrity beauty icons by looking at the global monthly search volume in 2024, the number of views and likes (per year) on each celebrity’s online beauty routines & their contribution to the beauty industry, i.e Beauty brand Founder, Collaborator or Ambassador. And the results are in!
| Rank | Celebrity | Beauty Icon Score (out of 260) |
| 1 | Rihanna | 252 |
| 2 | Kylie Jenner | 247 |
| 3 | Selena Gomez | 239 |
| 4 | Ariana Grande | 234 |
| 5 | Olivia Rodrigo | 232 |
| 6 | Billie Eilish | 227 |
| 7 | Hailey Bieber | 224 |
| 8 | Madison Beer | 222 |
| =10 | Priyanka Chopra | 220 |
| =10 | Kendall Jenner | 220 |
#5. Olivia Rodrigo
Gen Z icon Olivia Rodrigo is known for her stripped-back makeup aesthetics and clear complexion. Her 2021 Vogue Beauty Secrets video ‘Olivia Rodrigo’s Guide to Effortless Skin-Care and Makeup’ has gained over 17.3 million views, gaining 5.78 million views each year on average. As well as gaining an extra 200,000 likes per year.
Rodrigo also scored highly for her contribution to the skincare industry as the first celebrity ambassador for Glossier, known for its products that mimic natural skin.
Olivia Rodrigo scored 232 out of 260 on the index, making her the fifth biggest celebrity beauty icon in the world.
#4. Ariana Grande
Wicked star Ariana Grande is the fourth biggest celebrity beauty icon with 234 out of 260. Despite only being out for a year, Ariana Grande’s Vogue Beauty Secrets video ‘Ariana Grande’s Skin Care Routine & Guide to a ’60s Cat Eye’, has already amassed over 8 million views and 378,000 likes.
Scoring highly for contribution to the beauty industry, Ariana is the founder of vegan cosmetics and skincare brand r.e.m beauty. One of the most searched celebrities in the world, there are 2,990,000 monthly searches on average for ‘Ariana Grande’.
#3. Selena Gomez
Actress and songstress Selena Gomez has been a beauty icon since her early Disney days. Currently sitting at 16.3 million views, her beauty routine ‘Selena Gomez’s Guide to the Perfect Cat Eye’ gains an extra 4 million views a year on average, highlighting the popularity of her skincare routine and showing that her reign as a celebrity beauty icon is showing no signs of slowing.
#2. Kylie Jenner
Kylie Jenner has had social media beauty enthusiasts eating out of her perfectly manicured palm since her early teens. So it’s no surprise that she’s one of 2024’s biggest celebrity icons according to the study.
With the most popular beauty routine out of all the celebs in the study, her 2018 Vogue Beauty Secrets YouTube video, ‘Kylie Jenner’s Guide to Lips, Brows, Confidence’, has 45 million views and the highest number of annual views, gaining around 7.5 million views per year. This video was so popular Vogue invited her back last year to create a video about her updated beauty routine.
Kylie is also the founder of Kylie Cosmetics and Kylie Skin. The findings show that Kylie Jenner is the second biggest celebrity beauty icon of 2024, scoring 247 out of 260.
#1. Rihanna
Billionaire beauty mogul Rihanna is 2024’s biggest beauty icon with a score of 252 out of 260. Known for her radiant, dewy skin, it’s no surprise that her 2018 beauty routine, ‘Rihanna’s Epic 10-Minute Guide to Going Out Makeup’, has been viewed over 43 million times. It’s also the most liked video on the entire Vogue YouTube channel, with 1.5million likes.
RiRi is also the founder of FENTY Beauty, FENTY Skin, and FENTY Hair, giving her a high score for her contribution to the beauty industry.
You can check out the full study, including the most popular celebrity skincare routines here.