#ProjectPan Receives 200 Million Views in a Week!
If you’ve been scrolling through TikTok lately, you’ve probably come across videos of beauty enthusiasts proudly showing off their well-loved, nearly empty makeup products.
Welcome to the world of “Project Pan,” the latest beauty challenge that’s taking social media by storm – and for a good reason!
In fact, in the last 7 days, #projectpan has garnered 158.2k posts and over 200 million views.
What’s Project Pan All About?
Project Pan is all about maximising the use of your current makeup collection. The term “pan” refers to the metal base of a makeup container that becomes visible when you’ve used up a product. This trend invites participants to focus on finishing their products, celebrating the journey of using what they already own rather than constantly buying new items.
Why Is The Trend So Popular Online?
Saffron Hughes, the makeup artist at FalseEyelashes.co.uk, explains why this trend is catching on: “Project Pan is all about rediscovering the treasures in your makeup drawer. It’s not just about finishing products; it’s about getting creative and finding joy in what you already have. You’d be surprised at how much fun it is to mix and match and create new looks with the same old products! You’ll also save money by not having to buy any new items. Plus, by using what you already own, you’re making a positive impact on the environment.”
“The best part? There’s an incredible sense of achievement that comes from finishing a product,” Hughes continues. “It’s oddly satisfying! Each time you hit pan, it feels like a little victory that encourages you to keep going. Project Pan not only helps you appreciate your collection but also fosters a more mindful approach to beauty consumption.”
If you’re ready to jump on the Project Pan bandwagon, Hughes offers some practical advice to get you started:
- Take Stock of What You Have
“Before you begin, go through your entire makeup collection. You might be surprised at what you find! Lay everything out and really look at what you own. This is a great opportunity to declutter and get rid of anything that’s past its prime.”
- Choose Your Project Pan Products
“Start with products you’re already close to finishing. This could be a foundation that’s nearly empty or an eyeshadow palette with a few well-loved shades. Beginning with these ‘easy wins’ will give you the motivation to keep going.”
- Get Creative with Multi-Use Products
“Challenge yourself to find new ways to use your products. That peachy blush might make a beautiful eyeshadow, or your bronzer could double as a neutral eye colour. This is where the fun really begins – you’ll start seeing your makeup in a whole new light!”
- Set Realistic Goals
“Don’t put pressure on yourself to pan your entire collection overnight. Set small, achievable goals. Maybe aim to finish one lipstick and hit pan on one eyeshadow in the next three months. Remember, this is supposed to be enjoyable, not stressful.”
- Document Your Progress
“Take photos of your products when you start and update regularly. Seeing the gradual progress can be incredibly motivating. Plus, if you’re comfortable, sharing your journey on social media can connect you with a supportive community of fellow Project Pan enthusiasts.”
- Rotate Your Products
“To avoid getting bored, try rotating your focus products every week or month. This keeps things interesting and ensures you’re giving attention to your whole collection.”
- Learn from the Experience
“Pay attention to what you enjoy using and what you find yourself avoiding. This information is gold when it comes to making smarter purchases in the future. You might realise you don’t need five different red lipsticks after all!”
“Project Pan isn’t about restriction; it’s about appreciation,” Hughes concludes. “It’s a chance to really enjoy what you have, get creative, and maybe even discover your next holy grail product was hiding in your drawer all along!”