Struggling to get your eCommerce business booming?
Whether it’s a big store or a small side hustle selling handmade items which may need the aid of services such as Ideal Fulfillment, there are a few tips and tricks you can implement today to generate customer interest and make your site look more professional.
Scroll on to read our simple tried-and-true methods to give your brand a makeover, raise your search engine ranking and grab yourself some new customers — today!
1. Hire a Commercial Photographer
According to CDL school, when you’re just starting out, and you’re short on cash, it’s easy to snap some pics of your products yourself and upload them to your site. You can also take advice from Sobe Viral.
But even if you use a lamp for good lighting and a digital camera, unless you’re a photographer or a pro photo editor, your images won’t be professional quality.
A great thing to do is find a commercial photographer to take professional photographs of your products for you. They will cast your products in their best light, take clear and high-resolution images, and do all the editing work.
This service doesn’t have to cost the earth. You could find a graduate who’s highly trained but just starting out in the industry, who can offer more affordable prices than an experienced photographer. Just view some of their previous work beforehand to check if their style fits your brand’s vibe.
2. Set Up a Blog
Publishing frequent, industry-relevant, high-quality, informative blog articles boosts your site’s visibility and search ranking. If your site doesn’t yet have a blog, make one now and use headless BigCommerce to build up your eCommerce platform.
For instance, depending on your niche, you could blog about the sustainable materials you use, ways to style your fashion accessories, DIY guides using your products, etcetera. Look at blogs published by your competitors and aim to write better ones.
Not all small business owners have time to write blogs. Luckily, sites like Fiverr and Upwork exist.
These places are full of freelance writers who can write quality blogs for you every week. Better yet, some are SEO-trained and can even do competitor and keyword research for you.
This means your blogs have a better chance of showing up in the search results when potential customers search for businesses like yours. This improves your brand visibility and website traffic, heightening your chances of making sales.
3. Be Active on Social Media
Not using social media to boost your business’s online presence? You’re missing a trick!
Social media platforms offer the opportunity to get in front of your target audience — for free.
Make social media profiles for your brand on sites that your target audience use. For example, if your ideal customer is a young woman, make a beeline for Instagram, YouTube, and TikTok.
From there, create interactive content. Post ‘this or that’ Instagram story polls and giveaway competitions, join in with TikTok trends, and film behind-the-scenes YouTube videos.
TikTok is an especially good platform for posting short videos about your short business. ‘Packaging customer orders’ videos are really popular over there!
Start by populating your profile with quality content before engaging with your target customers. Follow them and comment on their pics or videos. Soon you’ll see your followers skyrocket — and your sales will do the same.
Get Optimizing
Make the most out of your eCommerce business by posting amazing images, engaging customers on social media, and being consistently active online. Be sure to respond to customer comments and emails quickly, and you’ll soon earn their trust and their cash.
Get busy with these three easy-to-implement tips today to start making more sales!
