Promotional items have been around since forever, and there is a strong chance that you have at least one promotional item in your house right now. The reason why they’re so popular is that they work. However, just giving away some random knick-knacks to people is not going to bring them back to your business. These freebies may not even be able to reach enough eyes for them to effectively spread brand awareness. Before you use promotional items, you need to understand how to use them to get the maximum effect. Here are a few tips for getting the most out of your promotional items.
Give Something Useful
The very first thing you should think about when creating promotional items is whether or not people are actually going to use them. People constantly using your items will engrave your brand in their minds. It also creates a positive link between the item, the user, and your brand. This is why you want to give things people will want to use. It also doesn’t hurt if it’s in line with your business. If you sell something like candles, for instance, why not think about also providing a Custom Lighter with an order or when you are at trade shows? Each time they use it they will be remembering your brand.
If you’re in the electronics business or anything related to tech, something like power banks will always be a big winner. If you own a cafe or restaurant, then things like beautifully branded mugs could do the trick. It doesn’t have to cost much either. You can order ceramic coffee mugs wholesale according to your specifications and create something that will be beautiful and unique. It could then become a subject of conversation and create tons of awareness for your brand.
Forget Clothing
When was the last time you saw someone wearing a promotional cap or shirt in public? Exactly. These items are better reserved for your team during events and will usually fall flat with the average customer. You could get some success if you offer them something useful and valuable like a hoodie, however, but you still have to be careful to not make your brand the main focal point.
Don’t Focus Only on Clients
Who said promotional items were for clients only? Promotional items can also be given to employees to show them your appreciation. Having a few promotional items around the office can also help. This is where things like promotional pens can make a real impact. A client may never use a promotional pen, but having your employees use them every day with some of them taking them back home could help spread your brand even more.
Make them Feel Like Gifts
Some people will choose to have a display with multiple promo items clients can choose from. While this can be good if you want them to pick things they like, it will make the items look like freebies and cheapen them. Instead, you should try to give these items to your clients in gift bags. You could even consider adding some wrapping to make them feel more valuable. This way, your clients will appreciate them more and it’ll push more of them to be loyal to your brand.
If you want to get the best return on your investment on your promo products, follow our few tips. Don’t waste your money on items that will end up in the back of a dark drawer.
