Gamification has become a popular trend for marketers to attract audiences to a website and encourage viewers to interact with it for specific rewards.
What’s gamification? Simply put, gamification is the incorporation of gaming elements onto a website.
Many industries use gamification as a marketing tool to increase engagement and create an interactive experience for their target audiences. Many of these sectors have successfully increased website traffic and enhanced viewer engagement.
We take a look at some of these industries that have employed gamification and how it has improved website traffic with the promise of rewards for participants.
Industries Using Gamification
Gamification is based on a pretty simple concept: use gaming features on your website with the promise of rewards for viewers’ participation. Individuals are more driven to engage with an activity if they have the possibility of earning a reward such as bonuses and badges. Gamification has recognised this concept and has become an ever-growing method to drive traffic.
E-learning is one of the industries that have integrated gamification onto their platforms. The e-learning sector has immensely grown in the last few years, and gaming elements have helped keep online learners engaged, motivated and entertained while learning. E-learning platforms use a points or badge system to reward learners for completing the learning sections and answering questions correctly.
The iGaming sector is another industry that has successfully used gamification as an interactive tool to offer players rewards while being entertained. iGaming includes free spins no deposit rewards for new users. Gamification is changing the iGaming industry as it attracts gamers to the website with the best rewards, which increases website traffic and overall engagement.
Other industries, such as the healthcare industry, incorporate gamification to encourage individuals to live a healthier and more active lifestyle with a loyalty program or specific cashback rewards.
Gamification Drives Website Traffic
Gamification is a successful marketing tool for increased website traffic because it’s a way to get users to return to your website consistently. A promise of a reward for the audience’s participation with your brand or website will increase that audience’s engagement.
We all like rewards; an immediate reward is a way to strengthen our need to complete the activity in the hope of the reward. If completing an activity promises a specific reward or bonus, people are more motivated to complete the activity until the end.
Once viewers have received the reward, they’re more likely to return to the website to complete more activities to receive more rewards like bonuses or badges. This inevitably drives more traffic to your website.
There’s also power in word-of-mouth. After a viewer has interacted with your website and gained a few rewards, they’re more likely to tell other people about your website. These people will view and interact with your website because they’re more likely to trust a friend’s or family member’s advice.
The viewer now becomes a form of free marketing for your brand and website as they spread the news of the rewards you have to offer when they complete the specific activities.
Gamification Is Here to Stay
Gamification is steadily growing in the digital age of technological advancements and improved electronic devices. Different industries such as e-learning and iGaming have incorporated rewards into their products and services to drive traffic.
Fortunately, it’s a successful tactic to increase engagement and drive traffic onto their websites. In the upcoming years, it’s predicted that gamification will rise as more industries employ marketing tools in their strategy.
Gamification is here to stay, and it continues to motivate engagement and keep viewers coming back for more.
