No other than fierce stylist and fashionista Ms. Rachel Zoe has just been announced as ShoeDazzle’s new Chief Stylist.
ShoeDazzle was originally founded as a monthly subscription shoe site, but has stepped up it’s game and created a new sales model that delivers email recommendations to their members based on a “style profile”. Not only will Zoe be helping out customers with valuable tips via email but she will also curate a monthly boutique showcasing her most loved products.
The stylist will be adding ShoeDazzle to her crazy schedule alongside her clothing line and the upcoming fifth season of The Rachel Zoe Project.
“I’m so excited to partner with ShoeDazzle because, first of all, I love shoes! I don’t know any woman, at any age, who is not obsessed with shoes,” Zoe said. “ShoeDazzle is for women who love fashion, shoes, and are willing to experiment—whatever your personal style may be. You don’t need to spend a fortune, either. I can’t wait to offer advice that helps clients put a personal spin on their style, every day.”
But Rachel isn’t the only one who is excited about her new project. The site employs a number of well-known celebs including Kim Kardashian, Denise Richards, Perez Hilton, Jenny McCarthy and Jennie Garth. The newly pregnant Kardashian just gave Zoe a warm welcome to the team tweeting, “Welcome to the @ShoeDazzle family, @RachelZoe!”
ShoeDazzle’s CEO Brian Lee says:
“We founded ShoeDazzle because every woman deserves a personal stylist to make her look and feel beautiful, and Rachel is the most influential and celebrated stylist in the world.”
With Zoe on board, ShoeDazzle is bound to become even more successful. Who doesn’t want some tailored advice from the pristine fashion queen?
