The London Lab For My-Wardrobe.com
The London Lab for My-Wardrobe.com
My-Wardrobe.com is one of our favourite shopping sites, stocking all the cult brands from Acne to Zoe Karssen. And now we can add both established and emerging UK designers to their ever-growing list thanks to the launch of the London Lab, a special edit of the best of the Brits.
The London Lab showcases collections from favourites Antipodium, J.W. Anderson and Richard Nicoll, as well as up-and-coming names like Mother of Pearl, Lucas Nascimento and Ostwald Helgason. To launch the platform, My-Wardrobe.com has also asked top bloggers Susie Bubble, Marie Hindkaer, Eleonora Carisi, Wendy Nguyen and Jessie Bush to pull together their key looks so you can shop their style straight from the screen.
The online launch this week comes just ahead of September’s London Fashion Week, where all the featured designers will be showing their new season collections.
So, who are your go-to labels for that distinctive London look?