Women In Business: Create Your Ultimate Working Wardrobe With Logue London
Women in business: create your ultimate working wardrobe with chic yet cool pieces by British label Logue London
Looking great for work is a serious matter here at Your Coffee Break; we figure if you look elegant and feel confident, you’ll be at the top of your game. However, early mornings and hectic schedules can push your office look to the bottom of your list of priorities. Sometimes we don’t even have the time to put makeup on before rushing out to grab a taxi and breakfast is not an option on that early Monday morning.
Dressing for work becomes especially tricky when you’re working in a corporate environment. As much as you love to indulge in the latest trends on the weekend, wearing them to work can undermine your professional authority. The trick is to keep it simple at all times and update your working wardrobe accordingly. Unfortunately this can often result in boring, colourless clothes that aren’t flattering. That’s why we are excited to introduce you to our latest designer crush.
Here at Your Coffee Break we’re always on the lookout for chic work wear that will effortlessly take you from boardroom to after work cocktails with your colleagues. One of the brands on our radar is Logue London, founded by the lovely Emma Logue in 2012. With a background in fashion PR and banking, Emma noticed a gap in the market for city –chic clothing that is elegant yet with a cool edge. We love the quirky details on each exquisitely luxurious shirt dress in Logue London’s collection; gold military inspired buttons, flashes of bright colour in the linings and skinny leather belts with pretty bow details make these pieces stand out. ‘In a competitive work place you have to stand out in whatever way you can. If you dress well you’re taken more seriously. But if you get it wrong you create unnecessary tension. As a woman you want to look feminine, but in the work place there’s a fine line between looking too sexy, and too frumpy.’ Emma tells us.
The beauty of Logue London’s shirt dress boutique is that they bridge the tricky gap between soft femininity and masculine corporate chic. It’s what we call the ‘Charlotte à la Sex and the City’ factor – classic preppy with a generous dose of old-school Hollywood allure. In fact old Hollywood is one of Emma’s biggest inspirations, specifically Lana Turner whose movies she used to watch with her glamorous mother. ‘My mother was incredibly feminine – she never wore trousers and was always in heels and great colours. She encouraged me to dress femininely, as women we can have more fun with fashion.’ Emma explains.
We love Emma’s attitude to style – her clothes are simple, pragmatic whilst retaining the essential femininity and an edge that makes a woman look her best. How comforting to be able to jump out of bed in the morning and know that your office capsule wardrobe is taken care of.
Logue London’s clothes are entirely manufactured in Britain – Emma has factories in North London where her designs are produced, and all of her materials are ethically sourced. Local manufacturing is integral to Logue London’s core brand values; ‘It’s really important to support the British economy. Until the 1970’s textiles was one of our main export, but business has since been taken elsewhere. However if more brands started manufacturing in the UK then more jobs would be created and in turn the manufacturing process would be cheaper. I know that every piece in my collection has been ethically produced in a way that helps the economy in this country.’ she states.
We have great respect for the way Emma does business and we love the fact that Logue London is a truly British label – a rarity in this day and age of mass production.
Logue London dresses are perfect for the busy workingwoman who needs to look chic and put together but doesn’t have the time to fret over the latest trends. It’s great to find a label that gives busy women not only the chance to look fabulous, but also support UK manufacturing. Here at Your Coffee Break, we think that Logue London’s style and philosophy is a perfect fit for busy working mum, The Duchess of Cambridge. You heard it here first…
For more information or to purchase the collection today simply visit www.loguelondon.com