H&M has your summer needs covered in this Coachella inspired collection
If, like many of us poor souls, the word “Coachella” is synonym for FOMO, then we may have good news for you.
H&M, the six-year sponsor of the Coachella Valley Music and Arts Festival, is taking its love affair with the festival one step further by launching a Coachella-inspired clothing line. Who’s shocked? Not us. Frankly, it was about damn time.
No stranger to high profile collaborations, past collections boast the creative input of huge fashion brands like Lanvin and Alexander Wang. However, the H&M Loves Coachella collection, which was announced last month, is the first festival-branded range for the Swedish retailer.
H&M released the first images of the collection last Monday, and we can tell that they did a pretty awesome job at sticking to the aesthetics of Coachella culture (read: boho-chic reigns supreme). This means lots of fringe—obviously— lace, rompers, crop tops, wide-legged pants and kimonos. Tickets to Coachella will cost you a pretty penny, but luckily the line sticks to true H&M budget, with prices ranging from $5 to $50. The collection will launch in North American stores on March 19, and will be available online and internationally on March 26.
If you were lucky enough to snag a pass before it sold out in a record-breaking 40 minutes, H&M will host its first pop-up shop on the grounds at the festival were customers can purchase the exclusive collection. If you didn’t score a ticket, H&M still has your back: throughout all of March, customers who bring unwanted clothing to an H&M store for recycling will be entered for a chance to win an all-expenses-paid weekend to the festival, as well as receiving 20% off their purchase. Hey, if you’re not able to make it out to the desert, at the very least you’ll be able to dress the part.
Though attendees pour into Indio, CA every year to celebrate music, the unsung hero of the event is definitely the fashion. Whether you believe that festival style is the best thing to happen to summer since ice-cream trucks, or that it’s a conspiracy dreamed up to push John Lennon sunglasses onto people, it’s definitely an aesthetic that has come to define our era. Nowadays, music festivals are as much about the style as they are about the music, and Coachella has become the forefront for its genre. So, it was only a matter of time before this happened.
Ann-Sofie Johansson, head of design and new development at H&M, said: “The H&M Loves Coachella Collection really brings to life the spirit of the festival, whether you’re there or somewhere else around the world.”
Festival style has gotten some flack lately for its uniformity, so a high-street label collaboration might not disprove critics. But if you’re the kind of person that doesn’t have a clue what to wear to such an event, this collection is a blessing. The collaboration is a sure-fire way to enjoy the desert in style. But, proceed with caution: you’re one flower crown and Indian headdress away from pulling a major fashion-faux-pas.
Coachella won’t take place until the 10-12 and the 17-19 of April, but it’s already having a major moment in 2015. People seem to be quite excited by the lineup, and we don’t blame them. This year it will feature the likes of AC/DC, Drake, Florence and the Machine, David Guetta, Hozier, The Weeknd, Alabama Shakes, Lykke Li, and many more.
We can already tell that this collaboration will do very well, especially since crop tops and wide legged pants are set to stay in trend in 2015. So, what will you be wearing in the California desert come April?
