Daisy London X Ellie Goulding WWF Collaboration
It’s the collab that’s got everyone talking, singer sensation Ellie Goulding has collaborated with the jewellery brand extraordinaire (and one of our absolute faves!) Daisy London. Not only are we excited for this collection because of the mega babe that is Ellie, we love any fashion that’s also in support of a worthy cause.
The range itself has been launched in order to raise awareness of climate change and funds for important conservation work. If you follow Ellie on Twitter you will already know she is a keen environmentalist and it’s a subject she is extremely passionate about. As if we already didn’t love her enough! Ellie’s work with WWF and the UN has seen her support many important initiatives such as polar surveys, Earth hour and Earth overshoot day. She’s a busy girl to say the least…
Daisy London has been a long-term favourite of ours here at YCB which is why we’re so delighted that this new collection is not only offering more gorgeous jewellery, but helping to highlight such important issues. Ruth Bewesey, director of Daisy London says “To say we’re excited about this collaboration would be an understatement. It’s been incredible to work with both Ellie and WWF on this project and create a beautiful collection that will help fight climate change alongside our Daisy customers around the world”.
And beautiful collection it is indeed! We adore the polar bear detail, these are such beautiful creatures which we must act now to protect if we still want to adore them in years to come. The bracelets come in silver, gold, red cord and black cord with prices in the collection starting at £45.
Proceeds of each bracelet sold will go direct to WWF to help fund vital movements in fighting against climate change. Could you possibly think of a better reason to treat yourself to a new piece of gorgeous jewellery? We certainly can’t!
A big well done to the Daisy London team and Ellie Goulding for producing such an inspiring and important collection, climate change is real and we must all pay attention before it’s too late.
Take your first step in protecting this beautiful world we live in by heading over to https://www.daisyjewellery.com/bracelets/ellie-goulding#show=3 and purchasing your bracelet.