As the holiday season looms closer, we are looking forward to an endless roster of festivities. Now is finally the time to get excited about party dressing; to shine and sparkle in the best outfits, whether glamorous or cosy, on all those holiday celebrations. There’s no one formula for the perfect holiday outfit though but Joe Browns has revealed the styles dominating Christmas party fashion across the UK after analysing three years of online search data. The brand has uncovered what Brits most love to wear to their festive events, from glittering sequin dresses to plush velvet suits. This data-driven look into the nation’s wardrobes highlights a strong preference for eye-catching sparkle, luxe textures, and timeless elegance, setting the tone for holiday parties everywhere.
In breaking down the UK’s top festive trends, Joe Browns offers YCB readers advice for festive dressing, whether you’re attending a stylish office party, a cosy family gathering, or a glamorous night out with expert tips from Buying Director, Jane Reik.
Most Popular Christmas Party Looks Revealed
By looking into average search trends from November and December over the past three years, Joe Browns reveals which party outfits are consistently topping the charts.
1. Sparkle and Shine
Sequin Dresses – 174,625 searches
Sequin Skirts – 115,125 searches
Glitter Dresses – 42,475 searches
Sparkle is clearly at the top of the charts this festive season, with sequins leading the way. Whether it’s the classic sequin dress, a versatile sequin skirt, or a more subtle glitter option, we are embracing all things sparkle.
2. Luxe Fabrics for Winter
Velvet Dresses – 102,063 searches
Velvet Suits – 10,650 searches
Velvet continues to reign supreme in winter fashion. From plush velvet dresses to stylish velvet suits, this fabric is all about combining comfort with sophistication for those chilly winter nights.
3. Timeless Classics
Little Black Dresses – 42,475 searches
Tulle Skirts – 17,650 searches
Some looks never go out of style. The little black dress remains a must-have for any festive event, while tulle skirts add a whimsical twist for those looking to stand out in a playful, yet elegant, way.
Joe Browns Guide To Festive Looks With Buying Director, Jane Reik
With Christmas party season coming up, Joe Browns is here to make sure you’re ready for any kind of celebration. Whether you’re heading to an office gathering, a cosy family dinner, or an all-out festive bash, the Joe Browns Ultimate Christmas Party Guide offers expert tips to help you shine.
Dressing for Office Parties
Office parties call for a look that’s both professional and festive. Jane Reik, Joe Browns Buying Director, recommends you “start with a polished base, tailored trousers, a classic blouse, or a sophisticated dress, and elevate it with a hint of holiday sparkle or a rich seasonal colour.” A velvet blazer or suit jacket is the ideal choice for this setting, adding a refined touch of texture and warmth while showing off your unique style. Jane adds “jewel tones like deep emerald, rich ruby, midnight blue, or vibrant pink create a striking and sophisticated effect, adding a pop of colour that stands out beautifully.”
Family Gatherings and Festive Dinners
Family gatherings call for comfort as well as style. Look for warm, cosy materials and relaxed yet stylish silhouettes that let you enjoy the festivities comfortably. Consider layering pieces for added warmth and versatility—perfect for transitioning from a family meal to a festive stroll or evening gathering. “Soft knits paired with a sequin skirt can be perfect for family dinners. Layering allows you to stay comfortable throughout the day,” notes Jane, “and adding a hint of sparkle brings a festive spirit without being too formal.”
Glamorous Festive Events
If you’re planning to attend a formal event or festive night out, don’t hold back on the glamour. “This is the time to go bold—sequins, velvet, and dramatic silhouettes” explains Jane. “Make a statement with eye-catching pieces that celebrate the season in style. Pair your standout outfit with elegant accessories and a pair of heels to complete the look.”
Finishing Touches to Make It Yours
Accessories, Jane believes, are what give any outfit a personal touch. “Your accessories are where your personality can really shine,” she says. “A bold necklace, festive earrings, or a unique scarf can make an outfit feel truly your own. These finishing touches add that last bit of magic, taking any look from simply festive to uniquely ‘you’.” Even if you’re working with a simple outfit, Jane believes the right accessories can elevate any look. “A knockout shoe and bag can make any plain black outfit just as effective as a statement dress, it’s all about making the right pairings.”
