27% of Mums Have Only 15 Minutes a Day for Themselves: How to Embrace Your Unique Style
BBC’s spin-off of the hugely popular Motherland, Amandaland follows Amanda (Lucy Punch) as she navigates life post-divorce in South Harlesden. With its sharp wit, bold characters, and standout fashion moments, the show has quickly won over fans with its funny yet relatable take on modern motherhood.
For many mums, fashion often takes a backseat to practicality. Reports show that 66% of mums say they change how they dress after becoming a parent, prioritising comfort and practicality over style. Adding to the challenge, 27% of mothers have as little as 15 minutes of personal time each day, leaving little room for self-care or curating outfits.
Amandaland proves that motherhood doesn’t mean giving up on great fashion. From impeccably put-together looks, even when life is falling apart, to relaxed, practical styles with personality Joe Browns are here to help mums across the country embrace their own unique sense of style without sacrificing comfort or practicality. That’s why the team have shared expert tips on the ultimate guide to Amandaland-inspired mum fashion.
How to Nail the Amandaland Mum Look
The Amanda – Polished, Powerful, With a Touch of Chaos
Amanda is known for making an entrance, even if she’s barely holding it together inside. Her style is all about confidence at the core, with tailored blazers, statement blouses and elegant trousers.
How to style it:
- Statement blazers with bold prints or bright colours to command attention
- Tailored trousers or jeans for the perfect blend of put-together and practical
- Dramatic accessories like oversized sunglasses, a sleek handbag, and a touch of statement jewellery
Style tip: Elevate neutrals by adding texture. A chunky knit scarf, a statement belt, or a structured handbag can add dimension to your outfit.
The Felicity – Luxe, Elegant & Always in Command
Felicity embodies refined glamour, never stepping out the front door without a carefully curated outfit that is both timeless and sophisticated. She is the proof that classic well-tailored pieces never go out of style.
How to style it:
- Floaty midi dresses that are feminine and sophisticated, perfect for any occasion
- Silk scarves and statement jewellery to elevate even the simplest outfits
- A tailored coat that instantly pulls any look together
Style tip: A well-fitted coat is the ultimate style investment. It transforms even casual outfits into something effortlessly chic.
The Anne – Practical, Comfy And Anything But Boring
Anne is a true believer in “comfort is key”, but that doesn’t mean sacrificing style. Her relaxed, unfussy fashion choices are perfect for busy mums who are always on the move and need their wardrobe to be functional as well as fashionable.
How to style it:
- Relaxed tunics and longline knits for ultimate easy-wearing
- Comfy leggings or wide-leg trousers, perfect for all-day comfy outfits
- A quirky coat or a standout jacket to bring personality to even the simplest of looks
Style tip: Invest in versatile layering pieces that can be mixed and matched to create a variety of looks with minimal effort.