One in four, would rather miss breakfast than their morning coffee
We called it! The UK’s love affair with coffee is so strong, that British workers would rather be late for work than miss out on their morning coffee, according to a study looking at Britain’s coffee consumption.
Yes, you heard it right! In a poll of 2,000 UK residents, one in five confess to risking lateness in order to brew up at home or queue at their favourite coffee shop.
The new national research by Lyons Coffee found that the majority (54%) of coffee drinkers say they couldn’t go to work without a coffee in hand and one in ten say they’d be unproductive and uninspired without one.
Many British professionals today claim that enjoying a cup of joe is an essential part of their morning routine and almost 20 per cent even admit their body doesn’t function properly without it. We hear ya!
It affects us emotionally, too, as a third of respondents said they feel grumpy without one and 41% say they feel sluggish without their morning brew.
Regionally, Londoners are most likely to be late to make sure they get their caffeine fix. And we differ in our strength preferences too, with Northern Irish coffee drinkers preferring it strong, while those in Yorkshire wanting it less so.
However, it’s the Welsh who consume the most coffee in the UK with one in ten a tenth drinking between 7-8 cups per day.
Over 55s are most likely to favour a strong coffee, with 15% per cent opting for the strongest option, compared to less than 10% of 18 – 24 year olds.
Nicole Hartnell, brand manager at Lyons Coffee said: “Our love affair with coffee is stronger than ever, as a quarter of us would rather skip breakfast than our morning coffee, which is especially true amongst women.
“Lyons Coffee Bags are handy for those keen beans wanting fresh coffee on the go but don’t fancy a telling off from boss for being late!”
