The green living trend is in full force this year, and thankfully businesses are making changes to accommodate the need for recyclable goods. Whilst big brands like Costa and Starbucks offer discounts for customers who bring in their own takeaway cup, it’s going to take more than that to make a dent in the 1.5million tonnes of plastic which is thrown in the trash each year in Britain.
A 2015 study showed that almost 72% of millennials are willing to pay extra for sustainable products. Not only that, but 51% of people between 50 and 64 years old were also willing to pay extra, proving that the demand for environmentally friendly items is on the rise.
We think there’s no better place to start than with your own personal care, and with our favourite high street stores like Lush leading the way in package-free products, there’s no reason not to choose ethical brands which fit into your busy lifestyle. With that in mind we’d like to introduce DAME, the world’s first reusable tampon applicator.
DAME was founded by two friends with the shared belief that it’s us consumers who will make the greatest impact on the planet. If we’re offered the choice of high quality products that do not cost the Earth, we can build a better world together one step at a time. Created in response to the fact that for every kilometre of UK beach there are nine plastic applicators gone to waste, the people at DAME think it’s unfair for us to have to choose between saving the environment or using a tampon applicator.
Statistics show that 60% of UK women prefer to use tampons with applicators, but that isn’t necessarily good for the planet. Made in the UK, the DAME applicator is formulated from medical grade mediprene and antimicrobial technology. The apparatus is hygienic, economical and totally environmentally friendly. If you switch to DAME, you would be preventing approximately 12,000 pieces of single-use plastic entering oceans just by making one simple purchase. The applicator works with all absorbencies of tampons and thanks to its semi-gloss matt finish it promises to be the comfiest you’ll ever use. Not only that, but it comes with a travel pouch and the promise of a free replacement as it’s built to last a lifetime, making it a no-brainer when it comes to making the switch.
If you decide to switch permanently to a DAME reusable tampon applicator you can rest easy in the knowledge that you’re playing your part in keeping the world’s oceans less polluted. We think that’s something worth shouting about. So why throw away billions of period products, when each woman can keep just one?
The lovely folks at DAME have spent time thinking carefully about their product, and along with its environmental benefits it’s also designed to look good in handbags and bathrooms. As women we believe periods are nothing to be ashamed of, they’re a natural healthy bodily function and something to be celebrated. This is all about making confident choices and normalising periods for women like us across the globe.
The elegant green applicator is easy to use and compatible with every tampon absorbency. You can also buy DAME tampons which are carefully crafted from organic cotton and are totally free from harsh chemicals and pesticides. DAME tampons mean that health conscious women can have a guilt-free period from start to finish with products that won’t harm their bodies or the environment.
Co-founder Alec Mills adds ‘for too long, women have been sold on the promise of discretion: that their periods are something to hide and that they’re dirty. Not only does this profoundly affect the way women and girls view their bodies, its led to little meaningful innovation in the tampon industry in years. We’re trying to change this by offering women their preferred period product, without environmental impact. Many of the women who have tried say that both having this choice and engaging with their bodies is incredibly liberating’.
If you’re ready to take the pledge and make one simple change to your monthly routine, visit the DAME crowfunding platform to ensure the world gets to experience this inspiring new product.
