New Millennial-approved luxury bedding brand looking to shake up the Industry
Bedfolk was inspired after a young and ambitious London couple were out shopping for their first flat together in London. They found the experience of buying bedding confusing, uninspiring and expensive. It was no fun, and faced with piles of generic plastic wrapped products, they were sure there must be a better way.
By focusing only on the things that influence quality, and by cutting out the supply chain processes that don’t add any value, Bedfolk have been able to make luxury bedding without the luxury price tag.
Bedfolk design and create ‘no bullsheet’ bedding for the conscious consumer who wants quality, luxurious sheets without any nasties added to them. The founders of Bedfolk, couple Jo and Nick spent the last 12 months travelling around Portugal, sourcing the finest cotton, developing the perfect weaves, and working with the most skilled of craftsmen.
The result? Beautifully soft and comfortable sheets that get softer and softer with use, are ethically made, and meet the strictest of eco standards.
Nick, co-owner of Bedfolk told YCB: “We were inspired to start Bedfolk whilst shopping for our first flat together in Hackney, and finding the experience of buying bedding confusing, uninspiring and expensive. We didn’t think that the industry catered for people like us – who wanted nicely designed bedding at a fair price, without having to go up and down aisles of generic plastic wrapped sheets, or to research what to look for when choosing from the hundreds of different options available. We were sure it could be done better.”
“We’ve spent the last 12 months learning everything there is to know about bedding (more than you might think!), designing the perfect sheets, and travelling around Europe to source the finest materials and find the best people to make them. We’ve produced what we know from our journey is absolutely the best quality bedding you can get for the single price point that we’ll retail at (£99 for a double duvet cover and pillowcase pair). By selling in this way we hope our customers can spend less time shopping around, and more time enjoying a great night’s sleep in bedding which is beautifully designed, honestly made, and fairly priced.”
All the bedding is woven by third generation textile experts in Portugal, and is Oeko-Tex certified (meaning no harmful chemicals or artificial dyes have been used at any stage). Quality bedding doesn’t need to break the bank. By cutting the middlemen out of the supply chain, they’ve been able to bypass all the costs that have no bearing on quality. And guess what? They’re passing those savings straight on to you.
Bedfolk believe shopping for bedding should be easy, so they’ve done the hard work for you, offering a curated collection of only the best. All Bedfolk bedding is the same high quality 100% long staple cotton, offered in the same choice of easy-living colours, at the same price.
All you need to choose is your style (Relaxed, Classic or Luxe), kick back for a day or two until it arrives. You might want to cancel your weekend plans too (because you’ll be having a lie in).
Bedfolk officially launch on the 18th May and you can buy their bedding via the website: www.bedfolk.com!
