War on Waste: Café Offers Free Zero-Waste Lunches for Londoners
Food waste is a global issue with a wide variety of environmental, social and economic impacts. And in the UK we experience a huge crisis, with the industry as a whole miles behind the rest of the world in terms of reducing our food waste which is causing a detrimental and irreversible effect on our environment.
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In parallel with efforts to address food waste, attention to broader commercial waste management is paramount in combating environmental challenges. Companies in the UK, for instance, can benefit significantly from the adoption of specialized waste containers like 1100l wheelie bins. These large-capacity bins offer an efficient solution for businesses to handle diverse waste streams, including packaging materials, paper, and other non-food waste items.
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New research today unveils that nearly three quarters of UK households are carelessly throwing out food each week, with a staggering 40 per cent of their food shop on average destined for the bin. We just completely and utterly lost our appetite…!
Reading the new research, it was revealed that regionally those in London, Sheffield and Belfast are the worst offenders, however, the residents of Plymouth are setting an example on how we care for our food.
From the 1,500 adults polled, the study commissioned by Elmlea found that the top three ingredients most likely to be thrown out were lettuce, bread and bananas.
When questioned, 74 per cent of respondents said they are “left baffled” when it comes to knowing what to do with leftovers and ingredients approaching their use by date, even though a third of us are actively seeking inspiration online.
The epidemic is finally starting to weigh on both the mind of the mainstream consumer and the larger industry as a whole, as we attempt to trim the waistline of the amount of food being wasted; it has been documented that over 65% admit they worry about the amount they are wasting and a whopping 74% saying they personally feel responsible for the damaging and lasting impact on our environment – but the majority are still unsure what they can do about it
The knowledge and awareness surrounding food sustainability has seen a minor increase across the last few years with consumers demanding the right to know and understand where their food is coming from, but the talking focal point into food waste as a whole has been swept under the carpet, with many outlets focusing on the removal and replacement of packaging but forgetting about a very important factor – the food itself.
Consumers deserve and need to be educated. Both large and small companies across the UK are implementing food waste strategies which need to be normalised.
To raise awareness of this issue and inspire Brits to make a change on how we approach waste, a social-concept café is opening its doors in line with ‘Stop Food Waste Day’. Open for one-day-only on Wednesday 24th April, the eatery dubbed the ‘Taste, Not Waste’ café will be serving hundreds of FREE lunches using the top 20 foods most likely destined for landfill.
The zero-waste menu concept has been cooked up by Elmlea who are doing their part to reduce, reuse and recycle.
In a world where food waste continues to be a pressing issue, initiatives like the ‘Taste, Not Waste’ café stand as beacons of hope, urging us to reconsider our consumption habits. Every year, millions of tons of perfectly edible food end up in landfills, contributing to environmental degradation and exacerbating global hunger. As we indulge in the culinary delights of the café, it’s crucial to remember the stark reality behind these dishes – they were once deemed unworthy of consumption, destined for a liverpool skip hire, before being rescued and transformed into delectable meals.
Through mindful consumption and thoughtful utilization, we can minimize the staggering amount of food that goes to waste each day. Let this café be a catalyst for change, igniting conversations and inspiring action towards a more sustainable future where skip hire is reserved for materials truly beyond repurposing, not for the bounty of nourishment that nature provides.
Taking place in close proximity to Oxford Circus, Londoners need to simply turn up to the pop-up between midday and 3pm for their free lunch.
Homemade hearty and healthy sweet and savoury dishes will be up for grabs, with Elmlea at the heart of each dish, delivering that creamy taste the nation knows and loves.
Gemma Williams, Brand Strategy & Innovation Manager at Elmlea comments on the findings,“The scale of the food waste problem is staggering, as a nation we need to unite in driving education, as well as make tangible changes to our culture around food that will help reduce these figures.
“With 90% of us throwing food away too soon, we hope the ‘Taste, Not Waste’ café will fuel inspiration and show attendees how you can make delicious recipes that will use up the food that’s about to go bad in your fridge or pantry.
“Thanks to Elmlea being a longer lasting cream alternative that stays fresher for longer, it is perfectly suited to making more of those sweet or savoury leftovers.”