Stuck in a Rut: Study Shows Brits are Desperate for a Radical Life Change

Stuck in a Rut: Study Shows Brits are Desperate for a Radical Life Change

June 30, 2023

A recent study by Virgin Media revealed that over 50% of Brits are in need of a change in their life, with a further 61% saying they feel stuck in a rut. Whether the source of this epiphany among the public stems from the ongoing cost of living crisis or even the modern-day stresses, the last few years have critically changed people’s outlook on life and have begun to reflect on the journey that got them to this very moment.

In a study unveiling how Brits want to change their lives, StoryTerrace, the UK’s leading memoir-writing service, has noticed the impact and unveiled that over a third (37%) of Brits state that they will turn their lives around as the last few years have been the worst of their lives.

The unique study from StoryTerrace also unveils what the nation intends to do following these ‘sliding door’ moments. Over 1-in-3 Brits stated that they will not be doing their current job in a year’s time, with a further 54% reporting they plan to make their 30s some of the most exciting years of their lives.

Following the years of travel plans being disrupted, 1-in-10 respondents said they now have their sights set on travelling the world. As a result of making such life-changing plans, a staggering 39% even said they’ll have experienced enough by the age of 40 to write their life story so far. 

Key stats:

  • 37% of Brits said that in 2023 they will turn their life around as the last few years have been some of the worst of their life
  • 34% said they will not be doing their current job in a year’s time
  • 54% said they plan to make their 30s the most exciting years of their life
  • 10% said they are putting their career prospects on hold so they can travel the world
  • 39% feel that by the age of 40, they will have experienced enough to write their life story so far

StoryTerrace saw a meteoric rise in the number of people turning to write to document their own incredible stories. Motivated by either the search for a better life or the reading revolution, the memoir-writing service has seen more than a 200% rise in the number of projects entering the service over the last three years. Building a business that has now helped thousands of people tell their stories through memoir-writing, the CEO is able to speak about the rising number of people in search of a better time.

Rutger Bruining, Founder and CEO of StoryTerrace, comments on what has caused this new wave of Brits to make radical life changes: 

“One similarity I have come across in so many of our stories is that people with a seemingly clear-cut life path laid out before them often make a decision that completely changes the course of their lives. What is interesting is often this actually comes after a significant moment of hardship. With so many people experiencing such challenging times currently, I’m not surprised to see that such a large portion of the nation is reassessing what’s important to them, and their life trajectory as a whole.

“What I have learned from the stories I’ve been privileged to hear is that people who make conscious decisions around the turning points in their lives – at times breaking with the expectations of others and taking their destinies into their own hands to carve out a path for themselves – are often the people who are happiest when reflecting on their lives to date.

“There is power in writing to help people reach a sliding door moment – whether it is daily journaling or even writing a biography. It is one of the purest forms of self-expression and allows room for creativity, self-exploration and even just some fun to past the time. We have the pleasure of seeing exactly how writing directly benefits not just our clients but our amazing ghostwriters as well.” 

Rachel Bartee is a freelance writer dreaming of a tour around the world to write a story of her greatest life adventure. For the time being, she feels inspired by her daily yoga sessions and her career in copywriting & marketing.