No Nasties Kids: The World’s First Natural Play Makeup Launches in the UK
Exciting news, parents of little ones! No Nasties Kids, the beloved Australian brand dedicated to safe and natural play makeup and hair products for children, is now available in the UK! With the UK launch, you can say goodbye to harmful chemicals and hello to clean, non-toxic beauty for your children.
Brought to you by Liverpool-based mother and daughter duo, Georgina Sharp and Susan Sheil, this exciting new venture aims to give UK families a safer, hypoallergenic, and fun alternative to children’s cosmetics.
Georgina, a mother of two and successful owner of a children’s hair salon, found it challenging to source hypoallergenic and non-toxic play makeup for her young clients. After an extensive search for the perfect products, she discovered the Australian brand No Nasties Kids, which met all her exacting standards—vegan, gluten-free, dairy-free, nut-free, and free from toxic chemicals.
Together with her mother, Susan, Georgina has become the sole UK distributor of this award-winning brand founded in Australia by Natalia Michael in 2015.
With their background in beauty distribution and event management, Georgina and Susan understand the importance of using products that are gentle on sensitive skin. “As parents and grandparents, we know how crucial it is to keep harmful chemicals away from children,” says Georgina. “The No Nasties Kids range allows children to explore creative play without worrying about toxins or allergens.”
No Nasties Kids products are designed “For Play, Not Stay”, meaning they are easy to apply, fun to use, and simple to remove without the need for harsh chemicals. This makes them perfect for dress-up play, parties, and everyday fun.
The brand’s ethos aligns with the increasing demand for eco-friendly, vegan, and ethical cosmetics that don’t compromise on quality or safety. Georgina and Susan’s decision to bring No Nasties Kids to the UK stems from their shared passion for hypoallergenic, non-toxic alternatives for young children.
To celebrate the UK launch, No Nasties Kids UK is unveiling a limited-edition Christmas collection, including playful and safe beauty products designed with children in mind.
Limited Edition Christmas Pop Up Box Kids Makeup Set and Lipgloss, £52
Looking for the perfect Christmas gift for kids? The Ultimate Natural Kids Makeup Christmas Pop Up Gift Set is the Ultimate Christmas Makeup Set! It is a unique and stunning choice! Our exclusive pop-up makeup box, designed by our founder Natalia, is the first of its kind in the world – and it’s absolutely gorgeous.
Limited Edition Christmas Pop Up Box Kids Makeup Set and Lipgloss, £35
Unwrap the magic of Christmas with the No Nasties Kids Signature Christmas Pop-Up Box, a one-of-a-kind gift sure to delight makeup lovers everywhere! Even Santa has it on his must-have list this year! Make this Christmas unforgettable with a gift that’s as safe as it is magical with our natural, non-toxic play makeup set.
Sugarplum Nail Polish, £9.50
Add a touch of winter magic to little fingers with the Sugarplum Nail Polish. This beautiful shimmering polish captures the essence of Christmas with its frosty, festive sparkle. Designed to be gentle on young nails, it’s made from safe, non-toxic ingredients, and scratches off easily—no need for harsh removers. Perfect for Christmas parties, playdates, or festive fun.
Gingerbread Lip Gloss, £9
The perfect winter treat. Gingerbread Lip Gloss combines the rich, warm scent of gingerbread with a smooth, hydrating formula to keep lips soft and moisturised. Made with natural, non-toxic ingredients, this lip gloss gives a festive shimmer to kids’ lips while being safe enough for everyday wear.
Candy Cane Lip Gloss, £9.50
Refreshing and sweet, the Candy Cane Lip Gloss captures the cool, minty essence of Christmas candy canes. Infused with natural peppermint fragrance, this lip gloss provides a festive, tingly sensation while keeping children’s lips soft and smooth. It’s hypoallergenic, vegan, and crafted with plant-based ingredients, ensuring that even kids with sensitive skin can enjoy the playful holiday charm.