Today, KLM is launching “The Journey” an English-language podcast in which passengers talk about a journey that has changed their lives
Sometimes you just need to give yourself a mental break and take time to recharge. Enter KLM: the the first airline that uses a podcast to display the power of travelling. Every episode will focus on a single, unique and personalised journey where listeners will get inspired, explore, learn wonderful stuff about the world and ultimately add new destinations to their bucket‑list. The new podcast takes listeners to different parts of the world, from the snowfields of Alaska to the busy streets of New Delhi.
“This podcast adds a unique aspect to our existing communication channels. The podcast is a great medium for our brand, since it keeps listeners interested in the story for 30 to 40 minutes” said Natasha van Roode, Head of KLM Marketing Communication.
So how does it work…?
Listeners can call up the podcasts at no cost through podcast.klm.com. You will also find background information about the different episodes here. What’s more, “The Journey” is available through all the major podcast platforms including Apple Podcasts, Spotify, and Google Play. KLM passengers can also listen to the podcasts on Inflight Entertainment on board long-distance flights.
Aahh, don’t you just love the thought of learning something new?!
KLM is still looking for special travel stories for the last episode of “The Journey”. Through podcast.klm.com, they are asking listeners to share their personal travel stories.
