Edible Map Launches in King’s Cross Tomorrow Giving Londoners a Chance to ‘Taste’ the Capital’s Boroughs
London is such an exciting city to dine in and explore. The choice of restaurants and cuisines available are ever evolving, constantly delighting diners whether they are local residents or those visiting the city. This diversity shows itself in every borough, with beloved dishes and world-class restaurants found the length and breadth of London.
With almost 70% of Londoners agreeing that the city is home to the most diverse selection of cuisines and cultures from across the globe, it’s no surprise to see the variety of international dishes regularly consumed at restaurant tables throughout the capital. To champion this, OpenTable, the world’s leading restaurant booking service, is giving Londoners a chance to taste their way through the capital’s boroughs with the first edible map of the city.
“We are excited to bring this to life with the edible map installation and to ensure that whether you are looking for an award winning restaurant, newly opened hot spot, or a casual dinner with friends, OpenTable can help you find the right restaurant for anything.” Said Adrian Valeriano, VP EMEA.
To determine the flavour of each borough, OpenTable conducted exclusive research among two thousand residents and frequent visitors to the city. With the majority of diners in Lambeth dreaming of Turkish delights and Tower Hamlets most associated with the best Bangladeshi biryani, the new edible map will share Londoner’s love for global eats.
The foodie favourites across the city show West is best for Greek eats, while those in North West London are most likely to enjoy Indian.
Islington in North London is one of the most popular regions for Italian food, giving extra amore to Mediterranean pizza and pasta dishes, with nearly a fifth of the areas’ restaurants dedicated to this cultural cuisine.
South London offers plenty of variety with those researched associating Bromley with Japanese and Greenwich enjoying traditional British cuisine.
Research shows that 18-24 year olds are the most adventurous foodies, with nearly 80% eating a meal from across the globe every week, London’s love for global cuisines shows no sign of slowing down.
Before foodie fans decide where to head for their next great dining experience, they can visit OpenTable’s edible map in King’s Cross to get a ‘taste’ of the area.