Miranda Kerr is an author, a mother, a business woman, a Victoria’s Secret supermodel. This year, she is taking the reigns from her predecessor, Kate Moss, as the new face of Mango’s Spring/Summer 2013 campaign.
29-year-old Miranda was officially unveiled as the Spanish high street retailer’s face at the brand’s photo call held at Madrid’s Villamagna Hotel on Tuesday, December 11th. In the past, celebrities such as Scarlett Johansson and Josephine De La Baume have also starred as the faces of Mango campaigns.
Looking as stunning as ever, Miranda was seen wearing an all-white ensemble including ripped skinny jeans, a plain tank top, and a cream colored blazer, evidently all by Mango.
At the press conference, Miranda expressed her delight in collaborating with Mango for the Spring/Summer 2013 season. She was quoted saying : “Mango is a brand that I love. You always find the perfect garment for every occasion,” adding, “We had a great time shooting the campaign and it was very easy working with the entire team.”
In addition to appearing across print and broadcast media, the supermodel will also be adorning billboards. This week, the first images from the campaign have been released. Showcasing her modeling versatility, Miranda looks playful and confident in casual-chic ensembles, including a jeans-and-sweater combo.
Her Mango debut was shot with famous fashion photography duo Inez van Lamsweerde and Vinoodh Matadin, who have also immortalized the likes of Kate Moss and Arizona Muse. Miranda Kerr seems to be a perfect fit for Mango, a brand that prides itself in being young, trendy, and urban.
The complete set of campaign pictures will be released in February 2013, and they most certainly will be hard to miss.
